Created by IAN SALITRYNSKI (RIT Student) on Mar 01, 2016
  • Name: Linda Jones
  • Occupation: Advertising Agent
    • Delivers Advertising Content to Publisher
    • Responsible for gathering content and delivering to the Publisher
    • Acts as a broker between content creator, publishers, and other companies
  • Motivations
    • Be on the edge/Keep up to date with technologies related to advertising and publications
    • Increase exposure for various audiences
    • Create advertisements that are appealing to people
  • Goals
    • Place as many advertisements in as many publications as possible
    • Increase revenue of clients
    • Measure advertisement efficiency
  • Pain Points
    • Advertisements in printed media are hard to apply metrics to
    • Ad blocking reduces effectiveness of advertisements
    • Difficulties implementing new tracking tools like "Pixel Tracking"
    • Difficulties linking different sources of metrics
    • Difficulties overcoming barrier to have users try product
  • Technology
    • Very Familiar with novel technologies
    • Social Media - Very Familiar
    • Analytics - Very Familiar
    • Mobile - Very Familiar
    • Web Browsers - Very Familiar
    • Complex Administrative Tools - Familiar