RocReadaR : Publisher Persona
Created by IAN SALITRYNSKI (RIT Student) on Mar 01, 2016
- Name: Ben Jamin
- Occupation: Manager
- Prepares Media Content for Preflight and Manages Workflow of Media Content to Print
- From gathering it, to organizing it, to distributing for printing
- May not do all tasks himself, but may delegate.
- Ben is responsible that this entire chain of actions get done
- Works with copyrighters
- Works with writers of articles
- Motivations
- Very interested in novel technologies
- To experiment with new technologies
- Have a positive working experience with all content providers, like writers, photographers, videographers, and advertisers
- Goals
- Meet the needs of content providers
- Grow the publication
- Have a revenue from advertising
- Provide content that interests audience
- Find the right content for each article for a wider audience
- Measure if advertisement efficiency with printed publications
- Pain Points
- Subscribers of printed publications are diminishing
- Printed publication becoming expensive
- Trouble increasing dedicated audience
- Readers of print and digital magazine may not overlap
- Technology
- Mobile - Familiar
- Web Browsers - Very Familiar
- Complex Administrative Tools - Probably Low-Moderate Experience