• Name: Ben Jamin
  • Occupation: Manager
    • Prepares Media Content for Preflight and Manages Workflow of Media Content to Print
    • From gathering it, to organizing it, to distributing for printing
    • May not do all tasks himself, but may delegate. 
    • Ben is responsible that this entire chain of actions get done
    • Works with copyrighters
    • Works with writers of articles
  • Motivations
    • Very interested in novel technologies
    • To experiment with new technologies
    • Have a positive working experience with all content providers, like writers, photographers, videographers, and advertisers
  • Goals
    • Meet the needs of content providers
    • Grow the publication
      • Have a revenue from advertising
      • Provide content that interests audience
    • Find the right content for each article for a wider audience
    • Measure if advertisement efficiency with printed publications
  • Pain Points
    • Subscribers of printed publications are diminishing
    • Printed publication becoming expensive
    • Trouble increasing dedicated audience
    • Readers of print and digital magazine may not overlap
  • Technology
    • Mobile - Familiar
    • Web Browsers - Very Familiar
    • Complex Administrative Tools - Probably Low-Moderate Experience