Google Cloud Platform is not as geographically widespread as AWS.
GCP offers robust support for Hadoop, BigTable, and BigQuery — the database engines that it pioneered. It also has better Networking than AWS or Azure, with each instance living on its own network. Before you create an instance, you can set up strong server virtualization security tools, including firewalls, routers, and subnets.
GCP integrates nicely with Google App Engine, although AWS Beanstalk offers more capabilities in terms of supported programming languages. GCP also has instant auto-scaling for Google Compute Engine, and it’s not purchased as a separate service the way that CloudWatch is.
Google doesn’t have as many offerings as AWS, but it’s consistently adding new services. Its Nearline cold storage service, designed to complete with Glacier, offers faster retrieval than Glacier for backups and other infrequently accessed information.
Finally, a big advantage for smaller companies: Google charges by the minute with a 10-minute usage minimum. AWS, which charges hourly rates, can end up being more costly and far more complicated. GCP’s downtime was significantly less than Azure’s, coming in at under five hours. It’s not as reliable as AWS, but it’s awfully close.